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Justin Bariso is the founder of INSIGHT, a consultancy that helps organizations to think differently and communicate with impact. He’s also a columnist for Inc.com, where he writes about leadership, communications, technology, and more.
Justin also writes a lot on LinkedIn, which is where I connected with him. In our conversation, Justin shares some of the strategies he uses to pick topics, plan and write posts, and engage with readers. If you’re interested in writing on LinkedIn, or you’ve already published a few posts but you’re looking for practical tips on how to attract more views and engagement, then you’ll get a lot out of this conversation.